Manchester United as an International Business
Number of pages:
44
ABSTRACT:
This 44 page paper looks at Manchester United and consider the way in which it is marketed and looks at Singapore as a target market. The paper conducts a PEST analysis of the potential location and then analyses the industry with Porters Five Forces Models. The marketing and general operations and practices of Manchester United are then examined using a SWOT analysis the BCG matrix as well as a product lifecycle analysis. The paper then considers the marketing strategies and how they have been introduced and implemented before making recommendations for the future. The bibliography cites 28 sources.
FILE NAME:
File: TS14_TEmanut1.rtf
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